Our Team

Group 25
Erin 51

Erin Kuehn

Erin is a Humboldt County native. She enjoys living in our small, close-knit community and is now raising her own family here. In 2005 she graduated from Humboldt State University with her BS in Business Administration. Erin’s optical journey began in 1998. Throughout the last 20 years of experience she has continued to expand her knowledge. In 2015 Erin obtained her Master’s in Ophthalmic Optics. She is one of 450 in the United States to earn this designation and is Humboldt County’s only Master Optician.


Dana Long

Dana is our talented Benefits Expert and Receptionist. With over 25 years of experience in a variety of medical settings, including 12 years in optometry, Dana is unique in her abilities to help patients understand and utilize their insurance benefits. Dana is known for her big heart, and her wide smile. She is very detail-oriented – a trait that makes her such an exceptional asset to our clinic and to our patients. She moved to Humboldt County in 2005 and enjoys the outdoors and beaches with her family.

Erica 60

Erica Stoegbauer

Erica moved to Humboldt in 2016 and loves the West coast. She joined us with a BS in Hospitality Management from Florida International University. She takes pleasure in providing great customer care and making people happy. Erica is in her third year serving Humboldt County as an ABO certified optician with her expert optical knowledge. In her free time, she enjoys the outdoors, hiking and camping with her family.

Tiff 40

Tiffany King

Tiffany has been a part of our team for years. She recently tried to move back to her home state of New York but within a few months realized that nothing compares to Humboldt County and has moved back to join our team once more. Tiffany is a skilled optician with a New York flare.

Genise 58

Genise Smith

Genise is our lead receptionist. Her kind spirit and friendly demeanor has been a joy to have on our team over the years. A native of Humboldt County, Genise enjoys spending time with her dogs in the redwood forests and on the beaches. She considers Trinidad to be the center of the universe. When not in the outdoors she is often creating digital collage art from her own photos and is very grateful for her blue light blocking lenses which help prevent eye strain and fatigue while working on her Ipad.

Pablo 68

Pablo López

Pablo is a Humboldt County native. Having lived abroad for most of his life, he is glad to be back home and serving the community. As a recent Humboldt State University graduate with a BA in Spanish, Pablo enjoys assisting patients and accommodating their language preference. He enjoys taking his dog to the beach and biking the Hammond Trail.